Privacy Policy

Ultralight Outdoor Gear Limited is the company name for Gram-counter Gear.

Ultralight Outdoor Gear Limited is committed to ensuring that your privacy is protected. If we ask you to provide information that could be used to identify you we will only use this information in accordance with this Privacy Policy.

What data we collect and why

In order to process orders we will request your personal details, such as name, address, email address, telephone number. Email address and telephone number are requested so that we can contact you in the event of a problem with your order. We pass these details to our courier partners so that they can deliver your order to you in a convenient manner.

We do not collect debit or credit card information. For all online purchases this information is entered through a secure payment gateway provided by our online banking partners, and we do not have access to the data. To find out more about the banking partners we use, please email us at .

We do not keep nor have access to credit or debit card details. This is to provide complete reassurance to our customers when completing an online transaction and it is not necessary with our online payment processor.

We have technical partners with whom we share data to process credit and debit card payments and provide a range of services, including for fraud protection purposes. They are bound by Data Protection covenants and must process the personal information in accordance with Data Protection Laws.

We also engage with PayPal for collecting payments. Similarly PayPal is also bound by Data Protection covenants and must process the personal information in accordance with Data Protection Laws.

We do not share any customer details, addresses, telephone numbers, email addresses etc. with any third party groups. We respect the complete privacy of our customers.

Controlling your personal information

We require the basic information outlined above to accept and fulfil your order, although you may decline to enter a telephone number, in which case our only method of contacting you will be by email.

If you set up an account with us specifying a 'sign in' email and password you will not be required to enter your address and other details next time you shop. In your account you can set or reset your preference for receiving our email newsletter using a tick box.

If you have previously consented to receiving email communication from us you can also stop this by clicking the 'unsubscribe' link at the bottom of the email or by contacting us at

We will not sell, distribute or lease your personal information to third parties with the following exceptions:

You may request details of personal information which we hold about you. To request a copy of the information held on you please email us at If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies 

A cookie is a small data file that is sent to your computer and is stored on your hard drive. If you have registered with Gram-counter Gear then your computer will store an identifying cookie which will save you time each time you re-visit. It will ‘remember’ details such as your email address, browsing history etc..

When we send you a cookie only our web server can read them; information gathered by us never goes outside our control and is not shared with other organisations for their marketing purposes. Information obtained via cookies may be processed by our partners who are controlled under contract and required to comply with the Data Protection Act 1998.

Informed Choice: It is your decision whether to accept or consent to cookies or not. If you do not consent to them you can adjust the settings of you browser software to either delete cookies which already exist and/or block new ones from being stored or accessed. Many browsers now provide specific ‘add-ons’ to help you manage your privacy online. See for more help and advice.


In our newsletters, we utilise a tracking pixel that allows us to see how many of our newsletter subscribers open the email. This is to help us gauge the quality of our content which will help us improve our newsletter offering.

Third party sites

Our site may contain links to and from the websites of our suppliers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
Contacting Us

If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact who will be delighted to answer any questions you may have.

Or, write to us at:

Customer Service
Ultralight Outdoor Gear Ltd
Unit 2 Tees Valley Court
Glenarm Road
Wynyard Business Park
TS22 5FE
United Kingdom